The Power of a Story


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“Once upon a time” someone wrote a story, and we have been writing and Cave Drawings of Hunters & Deerslistening to stories ever since. And you’ll find that most leading speakers and speech coaches agree, stories are powerful. They are the most powerful and effective way to illustrate your points, for getting your message across and to connect with your audience. And personal stories are gold.

Stories Everywhere

Cave Drawings of Hands Ever since the days of cave paintings, stories have been the main stay of effective communication, be it speakers, writers or film producers. In fact, photographers, painters and songwriters are story tellers.

Our Brain

So why are stories so powerful? Well, it’s
because your brain is wired that way. And
without getting to deeply into the science of
it, research hFemale Head Profile with Brain Activityas shown that stories involve us on an emotional level. When you’re listening to a PowerPoint presentation, only one part of your brain lights up. However, when you listen to a story, many parts of your brain light up.

Emotional Connection

Smilling EmoticonOften while listening to, or watching a story, you live the story along with the storyteller. That is, you will experience, feel, and will be involved in the story and its outcome. That emotional connection means you’ll listen, remember the point of the story and be more likely to accept the message or premise. As Maya Angelou, American writer and poet said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Stories are like that. They are the best way to connect with your audience.

Check out my post on, “Personal stories”and “Story Structure”

Speak to Connect, and make a difference.


Author: Henk van den Bergen

I have been speaking on Champagne for 20 years and decided to improve my speaking skills by joining Toastmasters International 13 year ago. I'm still a member today and I'm passionate about sharing what I’ve learned. I’m also proud to be the 1998 “Vin de Champagne Award” winner and being a three time Australian finalist in the International Speech contest.

4 thoughts on “The Power of a Story”

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