“Once upon a time” someone wrote a story, and we have been writing and listening to stories ever since. And you’ll find that most leading speakers and speech coaches agree, stories are powerful. They are the most powerful and effective way to illustrate your points, for getting your message across and to connect with your audience. And personal stories are gold.
Ever since the days of cave paintings, stories have been the main stay of effective communication, be it speakers, writers or film producers. In fact, photographers, painters and songwriters are story tellers.
So why are stories so powerful? Well, it’s
because your brain is wired that way. And
without getting to deeply into the science of
it, research has shown that stories involve us on an emotional level. When you’re listening to a PowerPoint presentation, only one part of your brain lights up. However, when you listen to a story, many parts of your brain light up.
Often while listening to, or watching a story, you live the story along with the storyteller. That is, you will experience, feel, and will be involved in the story and its outcome. That emotional connection means you’ll listen, remember the point of the story and be more likely to accept the message or premise. As Maya Angelou, American writer and poet said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Stories are like that. They are the best way to connect with your audience.
Speak to Connect, and make a difference.