Story Structure

In one of my previous posts, I discuss how stories are a powerful way of making or illustrating your point and to get your message across and accepted. This post consists of a recommended story structure for speeches. It applies whether it’s a single story speech, or one of a number of stories within a speech.

Below is a condensed version of my seven-minute speech that I’ll be referring to when explaining story structure.


Dragon's Back Mountain in Malaysia
Dragon’s Back Mountain, Kuala Lumpur, Malaysia

The Wall

Have you ever been faced with “The Wall”, or a seemingly Continue reading “Story Structure”

Personal Stories

My Story Typed on an Old Fashioned Type Writer



Stories, as mentioned in a my previous post, are a powerful way for you to connect with your listeners. Stories are a powerful way to illustrate your point and will allow you to connect with your audience. Stories that are funny or entertaining will keep you audience’s attention. But a story that also makes a point, has a message or shares a lesson, will make a difference to your audience. And after all, isn’t that the main reason why you speak? So what are the best kinds of stories? The answer is Continue reading “Personal Stories”

The Power of a Story

Snow White



“Once upon a time” someone wrote a story, and we have been writing and Cave Drawings of Hunters & Deerslistening to stories ever since. And you’ll find that most leading speakers and speech coaches agree, stories are powerful. They are the most powerful and effective way to illustrate your points, for getting your message across and to connect with your audience. And personal stories are gold.

Stories Everywhere

Cave Drawings of Hands Ever since the days of cave paintings, stories have been the main stay of effective communication, be it speakers, writers or film producers. In fact, photographers, painters and songwriters are story tellers.

Our Brain

So why are stories so powerful? Well, it’s
because your brain is wired that way. And
without getting to deeply into the science of
it, research hFemale Head Profile with Brain Activityas shown that stories involve us on an emotional level. When you’re listening to a PowerPoint presentation, only one part of your brain lights up. However, when you listen to a story, many parts of your brain light up.

Emotional Connection

Smilling EmoticonOften while listening to, or watching a story, you live the story along with the storyteller. That is, you will experience, feel, and will be involved in the story and its outcome. That emotional connection means you’ll listen, remember the point of the story and be more likely to accept the message or premise. As Maya Angelou, American writer and poet said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Stories are like that. They are the best way to connect with your audience.

Check out my post on, “Personal stories”and “Story Structure”

Speak to Connect, and make a difference.